Selected Work · 2022 — Present
Five projects.
One thread.
Each project started with a diagnosis before a design. Financial workflows, D2C commerce, photography learning, spatial training — the medium changes; the starting point doesn't.
Voice-First Mobile CRM for Finance Teams
Finance partners run crore-scale deals through calls and voice notes. Every CRM expects them to type. Focal listens, extracts, and structures — without asking anyone to change how they work.
● Shipped
Shopify · Preventive Pet Care
Shopify Redesign for a DTC Pet Care Brand
A pet care brand competing on prevention, not treatment. The challenge was behavioral — changing how owners think, not just what they buy. Trust built through clarity, not conversion tactics.
● Shipped
Zero-to-One · Capital Advisory
Website Design for a Capital Advisory Firm
Building institutional credibility without a single logo, testimonial, or transaction reference — zero-to-one platform design for a boutique capital advisory firm.
Academic · Mobile
F/2.8 · 1/250s · ISO 400
Practice-First Photography Learning App
Photography is learned by doing, not watching. Every lesson ends with your camera in your hand — a curriculum built around getting out and shooting, not reading about it.
Academic · Spatial
124 BPM · Reaction 0.3s
VR Table Tennis Training System
Training requires a partner. VR removes that constraint — if the spatial interaction is designed right. Built around reaction time, stroke mechanics, and real training feedback loops.
Have a project
worth designing?
Currently open to senior product design roles and select freelance projects.