I trained in industrial design — which means my entry point to any product is the physical world. How something sits in a hand. How a system fails under real conditions. How a user behaves when the stakes are actual. That training didn't change when I moved into digital design. It became the differentiator.
I'm drawn to products where the digital layer has to earn trust quickly — where the person using it is sceptical, overwhelmed, or dealing with something that actually matters. The design has to be worth the attention it asks for.
Industrial design training is not about making things look good. It is about understanding how things are made, how they break, how a person picks them up without thinking, and how a system holds together at scale. That foundation changed how I approach digital design — I start with the physical or behavioral constraint, not the screen. At Praan, that meant designing the digital face of a hardware company whose users didn't trust complexity. At Havells, it meant building enough knowledge of how physical products are engineered that I could design digital systems around them with credibility. That background is not something I left behind. It's the reason I design differently.
- Photography Travel and landscape — Nikon D5500
- Music House / techno — Listening to Elderbrook on repeat
- Sport Tennis — Always trying to win one point at a time
- Thinking about [ A design question you keep returning to right now ]